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CRM & Loyality Program Manager (English Speaking)

Job description

Our client, a fashion company, is looking for an experienced CRM Manager who is eager to take the next career step.
Do data management and loyalty program management sound like interesting career challenges to you? Do you look for a position where you have the opportunity to build up an engagement program on your own and implement new strategies? Then this position is for you! Your responsibilities and impact working as a CRM & Loyality Program Manager will be: 

  • Become the main person responsible for our clients' recently introduced loyalty and engagement program.

  • Enhance database quality, opt-ins, and consents.

  • Manage client existing clients and elevate their profiles in the loyalty scheme.

  • Boost engagement rates, customer profile richness, and customer lifetime value.

  • Create personalized experiences using the customer data platform and marketing automation.

  • Develop their internal club program to attract, grow, and retain customers.

  • Coordinate and optimize campaigns with internal stakeholders.

  • Work in close cooperation with the sales team and your fellow marketeers.


Skills, qualifications, and interests you need to succeed in this role:

  • We are looking for a data-driven candidate who is also interested in interpersonal communication and enhancing the customer experience.

  • Strong analytical and communication skills.

  • Collaborative, with the ability to influence at all organizational levels.

  • 5+ years in CRM and loyalty (CDP experience a bonus).

  • Expertise in customer journeys, data-driven marketing, and segmentation.

  • Proficiency in English; knowledge of Bloomreach, HTML, and SQL is a plus.

  • Fashion industry experience preferred.

  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

  • Proactive, detail-oriented, and capable of balancing strategic and execution tasks.


What’s in it for you?

  • Work for an established fashion brand. 

  • Permanent Contract

  • Full-time position, Mon-Fri

  • Hybrid work model 

  • Competitive salary and benefits (such as private health insurance, WFH allowance, employee shop allowance)

  • Access to learning platforms for professional development.

Your Future Company:
Our client is a pioneer in the fashion industry, pushing boundaries and setting new standards. Their dynamic, innovative, and inclusive work environment celebrates creativity and individuality. They currently have offices in Spain and the Netherlands.