Are you looking to turn data-driven insights into meaningful customer experiences on a global scale? 

If you are a strategist at heart who loves the technical puzzle of CRM, we have a challenge that might just be your next step.

What is the project?

You know that CRM is about more than just hitting 'send' on a campaign. This project is about architecting the entire customer and candidate journey. You will act as the crucial link between global product roadmaps and regional marketing implementation. It’s an opportunity to own the strategy, optimize the performance, and ensure that every interaction, whether B2B or B2C, is personalized, relevant, and impactful within an international, high-standard environment.

The role & its responsibilities

You will be the internal champion for CRM excellence, balancing the "big picture" strategy with the technical nuances of the platform. Your core objectives include:

• Strategy & Roadmap: Partnering with the Channel Marketing Director to define and roll out a CRM strategy that drives genuine engagement and retention.

• Performance Analysis: Implementing a robust reporting cadence (using Tableau or Power BI) to track lead/lag KPIs, turning data into actionable recommendations that boost ROI.

• Campaign Lifecycle: Owning the end-to-end execution in Salesforce Marketing Cloud, from HTML builds and automation logic to A/B testing and journey optimization.

• Collaboration: Acting as the bridge between cross-functional teams (Creative, Content, Digital) and ensuring local marketing teams are aligned and empowered.

What you should bring

You have the technical toolkit and the analytical mind to manage complex, multi-stakeholder workflows.

• Experience: 4+ years in email marketing and CRM campaign management.

• Technical Proficiency: Hands-on experience with Salesforce Marketing Cloud (building journeys is second nature to you).

• Analytical Edge: You are comfortable working with data visualization tools (Tableau/Power BI) and can effectively communicate data insights.

• Project Management: You are well-versed in using tools like Jira to keep projects on track.

• Soft Skills: You are a proactive problem solver with a positive, "can-do" attitude and a solid grasp of GDPR/data privacy regulations.

• Added Advantage: Previous experience in a multi-brand or international shared service environment.

What's in it for you?

• Real Ownership: This is a position where your strategic decisions will have a direct, visible impact on global marketing performance.

• International Environment: You will be part of a diverse, multicultural hub with colleagues from over 30 nationalities.

• Growth: A stable, professional environment that values high-quality standards and offers support for your ongoing career development.

• Balanced Workflow: A hybrid work model that provides the structure of standard hours while respecting the need for flexibility.

About the Company

Our client is a well-established international Shared Service Center located in the heart of Barcelona. They serve as a vital operational hub for companies across Europe, specializing in high-quality delivery across finance, marketing, IT, and HR. They provide a dynamic, professional environment where diverse perspectives are encouraged, and operational excellence is the shared goal.