Sales remains one of the most dynamic and rewarding career paths. Whether you are entering the job market for the first time or looking for your next step, sales roles offer competitive pay, flexibility, and strong opportunities for growth.

Before you apply for a sales position, it’s important to understand what a typical day looks like in different roles and which one fits your skills and personality. Let’s break down the most common sales positions and what they involve.

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What Do Salespeople Actually Do?

Sales professionals connect businesses with clients. Depending on the role, this might mean generating leads, managing accounts, closing deals, or leading teams. Here are the main types of sales jobs you’ll find today:

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1. Sales Development Representative (SDR)

Also called Business Development Representative (BDR).
SDRs are at the front line of the sales process. They identify prospects, reach out, and qualify leads for the wider sales team.

Typical day:

• Researching and prospecting on platforms like LinkedIn.

• Making calls and sending emails to potential clients.

• Following up on inbound leads and passing qualified opportunities to Account Executives.

Why it fits you:

• You’re confident talking to strangers.

• You enjoy spending time on the phone and networking online.

• You’re curious and a good communicator.

👉 SDR is one of the most common entry-level sales roles. It’s an excellent starting point with multiple career paths available.

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2. Outside Sales Representative

Outside Sales roles focus on face-to-face meetings with clients, often larger accounts. You’ll spend time on the road or visiting offices.

Typical day:

• Meeting clients in person.

• Building strong, long-term relationships.

• Managing key accounts and ensuring satisfaction.

Why it fits you:

• You like independence and prefer less micromanagement.

• You are well-organised and proactive.

• You enjoy direct interaction and networking.

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Check our all Sales Jobs in Europe here.

3. Account Executive (AE)

Account Executives take over from SDRs once leads are qualified. They are responsible for presenting, negotiating, and closing deals.

Typical day:

• Running demos and presentations.

• Handling objections and finding solutions.

• Creating proposals and negotiating contracts.

Why it fits you:

• You are ambitious and goal-driven.

• You enjoy pitching and persuading.

• You thrive in a role with clear targets and commissions.

4. Account Manager

Once a client has signed, Account Managers take over to ensure satisfaction and long-term value.

Typical day:

• Following up with existing clients.

• Checking satisfaction and gathering feedback.

• Managing renewals and upselling additional products or services.

Why it fits you:

• You’re people-oriented and relationship-driven.

• You’re proactive in problem-solving.

• You enjoy nurturing long-term partnerships.

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5. Sales Manager

Sales Managers lead teams of SDRs, AEs, and Account Managers. They ensure the team meets targets and help develop talent.

Typical day:

• Setting sales goals and territories.

• Training and coaching team members.

• Reviewing performance data and refining strategies.

Why it fits you:

• You have experience in sales and understand the challenges.

• You enjoy leading, motivating, and mentoring.

• You’re comfortable making data-driven decisions.

Check our all Sales Jobs in Europe here.

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6. Head of Sales

The Head of Sales oversees the company’s overall revenue performance. They shape the sales strategy, manage managers, and take ownership of the big picture.

Typical day:

• Reviewing sales performance and pipeline.

• Developing sales strategies and processes.

• Leading big pitches and representing the company at events.

Why it fits you:

• You’re a natural leader with strong analytical and strategic skills.

• You thrive in a high-pressure, results-driven environment.

• You’re committed to driving business growth.

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Which Sales Position Suits You Best?

Sales careers offer incredible versatility and progression. Many high-level professionals started out as SDRs before advancing into management or executive roles.

The key is to choose a role that fits your strengths today while keeping in mind where you want to go next. Whether you enjoy building relationships, negotiating deals, or leading teams, there is a place for you in sales.

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Ready to Start Your Sales Career?

Sales roles give you the chance to build valuable skills, grow your income, and shape an exciting career path.

​Feel free to have a look to our Sales Role-Play blog to make a killer impression on your sales job interview.

Check our all Sales Jobs in Europe here.