Recruitment is not only about candidates trying to prove their values to companies. There is a competition to hire the best candidates among companies. Talent attraction is the key but it is also not only about the offer package you put in bullet points or how exciting the position is and how it will look on someone’s CV later. Companies nowadays should do more to attract the best candidates rather than just waiting for talents to find their career pages by chance.
Just like in their consumption habits, candidates want to work for companies they know and trust. Companies need to develop their infrastructures to attract talented candidates and make sure they retain them in the company. To outshine the competition, companies should focus on winning the best talents by first engaging them with their employer brand and providing a secure work environment and an appealing company culture by carefully listening to their needs.
As a company, you should apply these two core methods to meet the expectations of qualified and talented candidates you are looking for.
Create An Employer Brand For A Strong Talent Attraction
If you want to hire the best talents for your company, investing in employer branding should take an important place on your overall investments list. Especially if you want to create an organizational culture and prepare your employees for the next generation variables, you should create an employer brand that will lead your candidates and existing employees to have a sense of belonging. There is an important link between engaging with qualified talents and a strong employer brand. If you want to keep up with the new generation talents, it is your employer brand that will help you achieve your goals.
Defined as employer branding, it is the visible attractive facet of your company that shows its reputation among the employers rather than the customers of the target audience of your service or products. Even though your line of work, the industry and the market you target will be an attractive points for your employers, the positive outcomes of the employment and recruitment journey of your people will be the key element to analyse the success of your employer branding. Many candidates nowadays will be checking your company’s Google or Glassdoor reviews and even maybe contacting your current employees on LinkedIn before deciding that you are the right choice among the others and making the final decision to join your team. Therefore, creating employer branding is indispensable in the recruitment process in order to celebrate successful results. As long as you build the branding of your company strong and make it visible to others, you will be attracting the best talents out there.
Listen to the Demands and Needs of Your Candidates and Employees
As important as talent attraction for your company, keeping these employees in the company is an issue that should be valued. Losing your employers will financially trouble you as well as causing frustration and time and effort loss. Starting from the recruiting process you need to make sure that the candidates who come to your employer branding are actually in line with your company culture.
By using the term company culture, of course, we don’t mean that you should eliminate any talent based on any prejudices or expectations that are built within your company. On the contrary, you should be using advantage of people you attract with strong employer branding and engaging with them on quite a deep level trying to understand their career goals and preferences. Here, becoming transparent about expectations and needs play an important role in the talent retention of your recruitment efforts.
The most important factor that makes up the company and determines its growth is manpower. In order to have the right people on board, make sure your in-house recruiters or recruitment agencies you work with have the right mindset to present and understand the value. After the successful recruitment process, put your focus on retaining the talents and build your team strong with employees who have the potential to move your company forward.
Do You Need Any Help For Your Talent Attraction and Acquisition Needs?
One of our goals in Blu Selection is to be knowledgeable about our partners’ businesses and cultures. We go out of our way to make the best impression of your company to our candidates to make sure of having a positive market representation of you next to our name. Blu can be your partner for multilingual projects, international recruitment needs, entry-level or executives. Are you looking to recruit a German Customer Service Agent (or 20!), an Italian Finance Manager, a French Helpdesk Rep, an IT Project Manager, a Dutch Payroll Associate, a Flemish Sales Executive or a Spanish Marketing Manager? We cover you, just tell us about what you need. We specialise in connecting candidates with multinational companies like BPO’s, International Shared Service Centers, Global Business Hubs, Co-working Centers, IT or Finance start-ups based across Europe.