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When and Why a cover letter is important for a job application.

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When and Why a cover letter is important for a job application.

It is common for employers to say that they don't read cover letters. This is usually done in an attempt to save time, but the truth is that they do read them and it can make all the difference between getting an interview or having your application rejected. 

With so many “Easy Apply” options out there, you can clearly differentiate between employers who will read the cover letter and who won’t. So save your valuable time and only prepare cover letters when it is possible to include one in the online form. Then you can be sure, it will actually get read.

Find out all the reasons and helpful tips for writing your cover letter and be sure to download our free template below.

Stand out from the crowd with a cover letter.

A cover letter is an opportunity to sell yourself to the employer and to show that you have taken the time to research the company. It shows your enthusiasm and working morale, which every employer will value (whether they read it or not). In a challenging job market, a cover letter can give you a head start before candidates with a similar background as you. 

A cover letter can show your personality, but only if it is done right.

A cover letter is an opportunity to introduce yourself and show your character. It's the first impression you make on a potential employer, so it has to be right. A bad cover letter can ruin your chances of getting the job, but a good one will help you stand out from other applicants and get noticed by employers.

A good way to write a great cover letter is by being personal, creative, and honest. Use humor, if it fits your personality and the positions & company you are applying to (for example: 'I'm very energetic' or 'I'm always willing to learn new things'). Avoid going overboard though.


A cover letter is your opportunity to explain how your skills, experience, and know-how match the requirements.

Use the chance to explain why you would be an ideal candidate for the job and what makes your background unique. Give examples of your skills, achievement, and personality that might not come across in your CV alone (for example: good communicator, problem solver, thinking outside the box, etc.). The best way to do this is by highlighting specific examples from past jobs or projects so that employers get a better sense of who you really are and not just what they see on paper. This is also a good time to mention if have been promoted previously or worked your way to a specific project that shows that you are dedicated and can achieve the goals you set yourself. 

Don't have much work experience? Highlight your soft skills in your cover letter.

When you don’t have the experience for a job, your cover letter is the place to show off your strong suit. Your cover letter is where you explain what you can bring to the table even if you don’t have all of that job-related work experience. So how do you convey confidence in your talent when there’s no proof of it? 

Demonstrate that you are willing to work hard and take extra courses to catch up with the required skills and show that you are a fast learner. You can also use this to your benefit and highlight a skill or trait that you think might be even more important and convince the employer about it. 

It's also worth mentioning anything else that may make you stand out from other candidates such as volunteering roles or projects related to the industry/company which could be useful when making decisions about who gets an interview callback.

Always Do Your Research About The Employer

Show that you understand the company and its culture by mentioning relevant facts about it - for example their values or if they are involved with charity work or environmental projects. To stand out even more write more specifically about the department or project that you are applying for. The hiring manager will read your cover letter, so this is much more addressed to him and will call his attention. 

The End

Conclude your cover letter by highlighting the most important facts once more (without repeating the same words), stating your motivation for the position, and adding a polite salutation. 

Similarly, we will end this article by wishing you all the best in your job search. Be sure to have a look at our open positions for international talents and don’t forget to download your cover letter template now!


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