Back to jobs

Founding Demand Generation Marketer

Job description

We’ve partnered with a tiny but mighty team of senior technologists in Barcelona who are tired of "business as usual." They’ve built an AI-native platform that cracks the "black box" of engineering performance-helping CTOs and CEOs finally understand the quality and impact of the code being shipped.

 

They are moving from Seed to Series A by the end of the year, and they need a marketing execution machine to fuel that growth. 

 

Location & Work Model: Barcelona (Utopicus Diagonal) | Hybrid (2/3 days in-office).

Project Highlight: AI-driven Engineering Intelligence.

Salary:  from €45,000 + Equity/Shares.


What is the project?

Our client is solving a pain point that has frustrated tech leaders for decades: How do you actually measure if an engineering team is doing a great job? Traditional tools just count lines of code (quantity). This platform uses a "secret sauce" algorithm to measure quality, complexity, and AI-enablement. It’s built by CTOs, for CTOs. With the explosion of AI-generated code, their timing is perfect. They aren't just a tool; they are the "fair mirror" for developers and the "GPS" for executives.


The Role & Its Responsibilities

This is a Full-Stack Demand Gen role. You aren't managing an agency; you are the agency. Your mission is to turn technical complexity into a steady stream of high-quality leads.

  • Own the Inbound Engine: You’ll be hands-on with Framer to build, test, and polish landing pages that actually convert.

  • Master "New" Search (AEO): You won't just do old-school SEO. You’ll optimize content so that when a CTO asks Perplexity or ChatGPT for advice, our client is the top recommendation.

  • Paid Acquisition: Set up and manage LinkedIn and Google Ads from scratch. You’ll be tweaking keywords and creative daily to optimize CAC and Pipeline.

  • Campaign Ops: Launch multi-channel "outreach plays" in an afternoon, not a month. From email sequences to webinars, you move at startup speed.


What you should bring

We’re looking for a Scientific Storyteller. Someone who can talk tech with engineers but write copy that hits a CEO’s soul.

The "Must-Haves":

  • 2–6 years of B2B SaaS experience: You’ve been in the trenches and know how a funnel works.

  • Execution Obsession: You’d rather ship a "good" campaign today than a "perfect" one in three weeks.

  • Tool Fluency: You’re comfortable with HubSpot, Google Search Console, and modern CMS tools (like Framer or Webflow).

  • The "Hacker" Mindset: You aren't afraid of AI tools. In fact, you're already using them to automate your own workflow.

The "Nice-to-Haves":

  • Experience in DevTools or a highly technical niche.

  • Knowledge of Technical SEO (Schema, semantic clusters, etc.).

  • A background in a "Seed to Series A" environment.


What’s in it for you?

  • The Challenge: You are the foundational marketing hire. You get to build the engine from zero to scale and see your impact on the revenue charts every Friday.

  • The Vibes: You’ll be working with fewer than 10 people-all senior, all sharp, and all allergic to bureaucracy.

  • The Upside: Beyond the base salary, you’ll join a company that values "skin in the game" through a shares/equity package.

  • The Growth: As the company scales toward Series A, your role and influence will grow alongside it.


About the Company

Our client is an AI-native foundational team based in one of Barcelona’s coolest hubs. They value clarity, speed, and fairness. They don't do "fixed checklists"-they want people who chart their own path. If you love "getting dirty" with data and creative, you’ll fit right in.