- LocationBarcelona
- Job type Senior level - 3 to 5 years
- DisciplineMarketing
- Reference5609-52
Founding Demand Generation Marketer
Job description
We’ve partnered with a tiny but mighty team of senior technologists in Barcelona who are tired of "business as usual." They’ve built an AI-native platform that cracks the "black box" of engineering performance-helping CTOs and CEOs finally understand the quality and impact of the code being shipped.
They are moving from Seed to Series A by the end of the year, and they need a marketing execution machine to fuel that growth.
Location & Work Model: Barcelona (Utopicus Diagonal) | Hybrid (2/3 days in-office).
Project Highlight: AI-driven Engineering Intelligence.
Salary: from €45,000 + Equity/Shares.
What is the project?
Our client is solving a pain point that has frustrated tech leaders for decades: How do you actually measure if an engineering team is doing a great job? Traditional tools just count lines of code (quantity). This platform uses a "secret sauce" algorithm to measure quality, complexity, and AI-enablement. It’s built by CTOs, for CTOs. With the explosion of AI-generated code, their timing is perfect. They aren't just a tool; they are the "fair mirror" for developers and the "GPS" for executives.
The Role & Its Responsibilities
This is a Full-Stack Demand Gen role. You aren't managing an agency; you are the agency. Your mission is to turn technical complexity into a steady stream of high-quality leads.
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Own the Inbound Engine: You’ll be hands-on with Framer to build, test, and polish landing pages that actually convert.
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Master "New" Search (AEO): You won't just do old-school SEO. You’ll optimize content so that when a CTO asks Perplexity or ChatGPT for advice, our client is the top recommendation.
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Paid Acquisition: Set up and manage LinkedIn and Google Ads from scratch. You’ll be tweaking keywords and creative daily to optimize CAC and Pipeline.
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Campaign Ops: Launch multi-channel "outreach plays" in an afternoon, not a month. From email sequences to webinars, you move at startup speed.
What you should bring
We’re looking for a Scientific Storyteller. Someone who can talk tech with engineers but write copy that hits a CEO’s soul.
The "Must-Haves":
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2–6 years of B2B SaaS experience: You’ve been in the trenches and know how a funnel works.
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Execution Obsession: You’d rather ship a "good" campaign today than a "perfect" one in three weeks.
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Tool Fluency: You’re comfortable with HubSpot, Google Search Console, and modern CMS tools (like Framer or Webflow).
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The "Hacker" Mindset: You aren't afraid of AI tools. In fact, you're already using them to automate your own workflow.
The "Nice-to-Haves":
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Experience in DevTools or a highly technical niche.
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Knowledge of Technical SEO (Schema, semantic clusters, etc.).
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A background in a "Seed to Series A" environment.
What’s in it for you?
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The Challenge: You are the foundational marketing hire. You get to build the engine from zero to scale and see your impact on the revenue charts every Friday.
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The Vibes: You’ll be working with fewer than 10 people-all senior, all sharp, and all allergic to bureaucracy.
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The Upside: Beyond the base salary, you’ll join a company that values "skin in the game" through a shares/equity package.
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The Growth: As the company scales toward Series A, your role and influence will grow alongside it.
About the Company
Our client is an AI-native foundational team based in one of Barcelona’s coolest hubs. They value clarity, speed, and fairness. They don't do "fixed checklists"-they want people who chart their own path. If you love "getting dirty" with data and creative, you’ll fit right in.