Senior Marketing Specialist (SEO & Digital PR, French Market)

Location Barcelona
Discipline: Digital & Online Marketing, Marketing, PR & Communication
Language French
Contact name: Audrey van Tuijl

Contact email:
Job ref: 2437
Published: 4 months ago
Your Future Company:
The world’s leading research and advisory company that steers clients toward the right decisions with business and technology insights they can’t find anywhere else. Their mission is to help small businesses make the right technology choices and find the tools they need to grow, optimize, and become more effective at what they do. The company offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

Your responsibilities and impact working as Marketing Specialist:
  • Work alongside the French editorial team to ensure the content strategy is helping achieve acquisition and retention goals.

  • Design and execute digital content promotion and amplification campaigns (digital outreach, PR and social) in the French market.

  • Perform content outreach over multiple channels and develop media relations to build a high quality backlink profile .

  • Performing ongoing keyword research including discovery and expansion of keyword opportunities.

  • Collaborate with the SEO team to execute on-page and off-page optimizations of the local French website.

  • Partner with internal marketing centers of excellence (SEO, SEM, PR, Partners, Brand, Creative, etc.) to execute an omnichannel strategy in France.

  • Work with external agencies, partners, and vendors to execute marketing programs. 

  • Manage and grow social media profiles associated with the French market.

  • Develop and execute a marketing plan aimed at building brand presence in France.

  • Develop and maintain reporting for all major KPIs associated with the French market.

  • Partner with the sales team to acquire new business in France.

  • Participate in media briefings as needed.

Skills, experiences and interests you need to succeed in this role:
  • Native level of French with a proficient level of English.

  • Knowledge of the French market (media demographics,  news cycles, communication styles).

  • At least 3-4 years’ experience in digital PR or content marketing role, either at an agency or client-side.

  • At least 3-4 years of relevant work experience in on-site and off-site SEO (site performance monitoring, on-site optimization, keyword research, competitor analysis, link building).

  • Demonstrable knowledge and understanding of content marketing, including outreach strategy.

  • Solid understanding of performance marketing, conversion, and online customer acquisition.

  • Ability to coordinate projects with different departments.

  • In-depth experience with website analytics tools.

  • Preferably with an understanding of the B2B software market in Australia.

  • Has a BA education level.

  • Based in Barcelona (or willing to relocate) and able to work full time.
What's in it for you?
  • Limitless growth and learning opportunities.

  • A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.

  • A chance to make an impact - your work will contribute directly to our strategy.

  • Frequent social activities such as movie night, laser tag, bowling, escape room, summer beach party, hiking & bbq, and more!

  • Modern approach to work - flexible hours, Friday afternoons free, remote work, and more.

  • New offices in sunny Barcelona.

  • Fresh fruit, snacks, selection of teas, fair trade organic coffee and a fridge full of beer for our Beer O'clock on Friday afternoons.
  • Competitive compensation.

  • Account on O’Reilly, the online tech skills learning platform.

  • 23 days annual holiday, and additional days off for your birthday, 24th & 31st of December.

  • Private Medical and Dental Care.

  • Life and Disability Insurance.

  • Public Transport Subsidy.

  • Ticket Restaurant Card.

  • Childcare Vouchers (Ticket Guarderia).

  • IncentiFit - annual reimbursement for health-and-wellness-related activities.

  • Pension Scheme.

  • Tuition Reimbursement.

  • Employee Stock Purchase Plan.

  • Employee Assistance Program.

Hi, I’m Audrey from Blu Selection. I’ll take care of your recruitment process for this position. Feel free to call me at +34 932 71 74 56 or contact me via email