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TikTok Shop - Category Lead

Job description

Our client, a global leader in the fast-growing e-commerce space, is seeking an experienced and entrepreneurial Category Lead to join their team in Munich. This is a high-impact role with full ownership of a product category, operating at the intersection of digital commerce, content, and marketplace strategy.

This position is ideal for a commercially driven leader who thrives in dynamic, high-growth environments and is excited to scale a category as if it were their own business.

 

Your responsibilities and impact working as a Category Lead:

  • Define and execute the long-term strategy and roadmap for a dedicated product category.
  • Own full P&L responsibility, driving revenue growth, profitability, and overall category performance.
  • Identify, acquire, and develop strategic partnerships with brands, sellers, and distributors.
  • Build, lead, and scale a high-performing team, fostering a strong performance-driven culture.
  • Drive seller success through onboarding, relationship management, and continuous performance optimization.
  • Collaborate cross-functionally with product, marketing, operations, and content/creator teams to unlock growth opportunities.
  • Leverage data and insights to inform decision-making and optimize key performance metrics (e.g., GMV, conversion rates, ROI).
  • Navigate ambiguity and complexity, developing innovative and scalable solutions to drive long-term success.

Skills, qualifications, and interests you need to succeed in this role:

  • Proven track record of leading and scaling high-performing teams within e-commerce, marketplace, or retail environments.
  • Strong commercial acumen with experience owning or influencing P&L performance.
  • Fluency in both German and English is required.
  • Highly analytical, with the ability to translate data into actionable business strategies.
  • Deep understanding of the German market, including consumer behavior and digital commerce trends.
  • Excellent communication and stakeholder management skills.
  • Familiarity with content-driven commerce, influencer marketing, or affiliate ecosystems.
  • Experience working in fast-paced, high-growth or tech-driven environments.
  • Exposure to cross-functional and international team structures.

What’s in It for You:

  • Opportunity to join a market-leading, high-growth organization at a pivotal stage of expansion.
  • A role with significant ownership, visibility, and impact.
  • Competitive compensation package, including performance-based incentives and long-term equity.
  • International, collaborative, and fast-paced work environment.